Schools use active approach to market MBA programs

When marketing their MBA programs, area colleges and universities take into consideration the competition from each other, and are constantly examining the effectiveness of their messages.
As an example of specialization, Stephen Mayer, MBA director for Niagara University, said many universities are differentiating themselves by offering advanced degrees in areas of focus that may include finance, international business, as well as programs in entrepreneurship, innovation.
Ethics and corporate governance, e-commerce and digital commerce are common focus areas.
"I see MBA programs being responsive in the communities at large to help them become competitive," Mayer said.